Naturally there's going to be interest in an acquisition that brings together two industries with estimated combined revenue in the $150 billion range.

Of course, we're talking about the deal that took place on April 30, when The Advertising Specialty Institute (ASI) acquired a promo-focused events and media portfolio from PRINTING United Alliance, a nonprofit, member-based printing and graphic arts association in North America. Specifically, ASI has acquired the Alliance’s Power Meetings events and Print & Promo Marketing media brand and formed a new, long-term strategic partnership with the nonprofit.

In the bigger picture, the deal tightened the already interconnected bonds between the promo and print industries. What will it mean for companies in both markets? Tim Andrews, president/CEO of ASI, and Dave Leskusky, president of the Alliance, answer such questions at length in this Promo Insiders podcast hosted by ASI Media News Director Christopher Ruvo.

“I’m really excited at what this deal brings to the table for our joint customers and how we can help them grow their businesses and thrive,” Andrews said in the podcast. Leskusky shared a similar sentiment. “There are so many ways this partnership can help so many segments of the markets,” he said.

Indeed, the executives believe the ASI/Alliance partnership has far-reaching, positive significance for businesses in the print and promo spaces. Find out what they are by giving this candid, fast-moving podcast a listen.