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Closures, Homes Threatened, Schools Burned: LA Area Promo Pros Feel Impact of Wildfires
Powerful Santa Ana winds and extremely dry ground conditions have provided tinder to fast-moving flames that have torched miles of earth, destroyed buildings and caused deaths in Southern California.
Top Stories
Port Strike Likely Averted as Tentative Contract Reached for Dockworkers
East and Gulf Coast port workers were set to go on strike next week, but union leaders and port employers have preliminarily inked a new contract that will prevent the work stoppage.
ASI Orlando 2025: The Year’s First Promo Trade Show Sparked Excitement
From a bustling exhibit floor and business-building education to an inspiring keynote and abundant networking opportunities, promo’s largest East Coast show provided a vibrant kickoff to the new year.
ASI Orlando 2025: Top Hard Goods Trends
The show offered plenty of ideas and inspiration across categories like drinkware, writing instruments and home goods.
ASI Orlando 2025: 6 Print Trends From the Show Floor
Paper products, sustainability, decoration and data: A look at print’s place at the promo industry’s first trade show of the year.
Latest News
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Matt Rosenbaum Joins Mercury Promotions & Fulfillment
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UniFirst Rebuffs Cintas’ $5.3 Billion Acquisition Offer
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Genumark Promotes Alexis Lehava to Expanded Leadership Position
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Pop! Promos Earns EcoVadis Silver Medal
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The Bright Side: American Solutions for Business Donates $36,000 Worth of Clothing, Necessities to Community
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Editor’s Picks: Unique Umbrellas
Product Hub
Products
This Week’s New Suppliers: Discover New Promo Today
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Playful Pet Products
Ensure that your client’s next campaign appeals to both end-buyers and their furry friends with these pet-themed items.
Products
This Week’s New Suppliers: New Year, New Promo
Discover creative products from new ASI suppliers.
The Magnet Group Names Industry Veteran Lori Bolton to Lead Sales Role
Bolton is joining the Counselor Top 40 supplier as vice president of key accounts, taking with her a promo track record that includes success at other Counselor Top 40 firms.
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Canadian Promo Prepares for Regime Change After Trudeau Resignation
The prime minister’s announcement on Jan. 6 came after several weeks of pressure from his party and the public. Now, industry members in Canada wait in anticipation for what comes next.
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In The News - January 2025
Promotional Resource Group (PRG), a multi-line agency in Vaughan, ON, has appointed Joel Eden as sales & account manager for Alberta and British Columbia. He brings 13 years of industry...
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Gemline Forges Exclusive Partnership With Ahead
The Counselor Top 40 supplier will offer Ahead’s premium headwear and golf accessories in the promo industry.
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Towel Specialties Names Kaytlinn Black Marketing Director
Black will succeed Murray Siegel, who is retiring after 27 years with the Baltimore supplier, which also promoted two other employees, Angie Gaskins and Sarah Harris, to leadership roles.
Promo for the Planet
Sustainability
Top 10 of 2024: Promo for the Planet
Features focused on North Carolina’s reinvention as a sustainable apparel center and examining the ills of fast fashion were among the top stories this year on ASI’s sustainability education hub.
Sustainability
Geiger Earns EcoVadis Platinum Medal for 2024
The distinction puts the Counselor Top 40 distributor in the 99th percentile of companies assessed by the sustainability rating platform.
Sustainability
Warwick Publishing Earns FSC Certification
The supplier manufactures mainly paper-based products at its St. Charles, IL-based facility.
ASI Orlando 2025: 10 Apparel & Headwear Trends From the Show Floor
Promo’s first big trade show of the year was replete with new products and emerging trends that are sure to move the needle with end-buyers.
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ASI Orlando 2025: The Value in Print for Promo Distributors
Adding print can help promo distributors reach more customers and become full-service providers.
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ASI Orlando 2025: Flash Polls Reveal Sales Optimism & Tariff Concerns
The polling occurred during an Education Day Wrap-Up event that also featured show speakers who provided fast-moving summaries of top takeaways from their professional development sessions.
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ASI Orlando 2025: How To ‘Flex’ Your Sales Style
Mimi Brown of AMP Up Success discussed how identifying personality traits can help distributors develop their business acumen and close more sales.
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ASI Orlando 2025: Master ChatGPT To Help Drive ‘Social Sales’ Efforts
Digital marketing expert Janet E. Johnson delivered an insightful primer on how to leverage artificial intelligence to build a stronger online presence and grow a business.
Sponsored Content
Greater Pacific Industries
The Step-By-Step Guide to Selling Custom Products
The sales process for custom products is more similar than you think to the stock products you're used to. By making small adjustments and noticing upsell opportunities , you can walk away...
Greater Pacific Industries
Q&A: No-Stress Custom Products — All Client Questions, Answered
Clients new to purchasing custom promos? No problem. We've got all the answers to common client questions you need to put fears to rest and provide peace of mind on every order. Q:...
melin
Meet melin: The World’s Most Premium Headwear
When clients demand the most deluxe products possible, melin headwear (asi/34372) should be at the top of your list. Having earned the title of the world's most premium headwear , these ...