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Counselor Top 40 Distributors 2024: No. 12 Taylor Promotional Products

Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.


Taylor Promotional Products

(asi/333647)
Company Snapshot

Revenue figures are in $millions

Previous Rank: 11
2023 Revenue: $290.0
2022 Revenue: $275.0
Year-Over-Year Difference: 5.5%
2021 Revenue: $240.3
Top Company Officer: Michael Giachetti, President
Year Founded: 1898
Headquarters: North Mankato, MN
Financials Certified By: Michael Giachetti

Last year saw Taylor Promotional Products acquire DMR Creative Marketing, which allowed the distributor to offer in-house and elevated decoration on its apparel. It dovetails nicely with the popularity of its two biggest product categories, employee apparel and drinkware, says Allison McDermott, vice president of marketing, especially when included in pop-up stores. The distributor increased sales by 5.5% last year, and in 2024 Taylor will continue to integrate new tech to meet the demands and simplify the buying process for its customers.