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Counselor Top 40 Distributors 2024: No. 16 Nadel

Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.


Nadel

(asi/279600)
Company Snapshot

Revenue figures are in $millions

Previous Rank: 14
2023 Revenue: $192.6
2022 Revenue: $210.0
Year-Over-Year Difference: -8.3%
2021 Revenue: $174.7
Top Company Officer: Craig Nadel, CEO
Year Founded: 1953
Headquarters: Culver City, CA
Financials Certified By: Marco Icardo, CFO

Nadel slips two spots on this year’s list after annual sales fell by over 8% in 2023. The distributor attributed the drop to difficulties in the global economy and recession fears putting a damper on client spending. In September, the company acquired Seattle-based Bravo! Branding, a distributor which generated $7 million in 2022. Maintaining a strong commitment to sustainability – as evidenced by its silver ranking with assessment platform EcoVadis – Nadel plans to continue improvements to its supply chain and focus on attracting, retaining and nurturing high-quality talent.