See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Counselor Top 40 Distributors 2024: No. 19 Boundless

Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.


Boundless

(asi/143717)
Company Snapshot

Revenue figures are in $millions

Previous Rank: 18
2023 Revenue: $154.0
2022 Revenue: $160.0
Year-Over-Year Difference: -3.8%
2021 Revenue: $88.8
Top Company Officer: Aaron Hamer, CEO
Year Founded: 2005
Headquarters: Austin, TX
Financials Certified By: Aaron Hamer

The Austin, TX-based company engineered the biggest deal of the year (so far) by acquiring former Top 40 distributor Touchstone. In addition, Aaron Hamer, an operating partner with one of the two private equity companies that purchased Boundless in 2021, was named CEO, replacing former chief executive Dave Klotter. Company revenue fell nearly 4% in 2023 (a year after growing sales by 73%), but Hamer says it was an important year to “lay the groundwork for our growth which includes investments in executive talent, ERP, direct integrations, business development, digital marketing initiatives, and many other areas.”