Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

Deluxe/Safeguard

(asi/316203)

Sales were slightly up for the Dallas-based distributor. “Everything we do is about connections and relationships,” says Tracey Barton, director of merchandising – promotional solutions, and a Counselor Power 50 member. “This approach allowed us to achieve our third year of organic revenue growth – the first time we’ve accomplished this is nearly three decades.” Another feat achieved in three consecutive years? Deluxe being named as one of America’s Most Trustworthy Companies by Newsweek.