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Counselor Top 40 Distributors 2024: No. 28 The Vernon Company

Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.


The Vernon Company

(asi/351700)
Company Snapshot

Revenue figures are in $millions

Previous Rank: 26
2023 Revenue: $81.3
2022 Revenue: $87.4
Year-Over-Year Difference: -7.0%
2021 Revenue: $65.5
Top Company Officer: Chris Venon, Chairman/CEO
Year Founded: 1902
Headquarters: Newton, IA
Financials Certified By: Joe Stocker, Senior VP Operations

A 7% fall in revenue led to a drop of two spots this year for The Vernon Company, which had previously seen major growth between 2021 and 2022. The 122-year-old Midwestern firm, with a network of sales reps across the U.S., is now focused on continuing to invest in new technology for a top-notch experience for team members and customers alike. Major clients include logistics company DHL, Bush Hog lawn equipment, Templeton Rye distillery and Kettering Health in Ohio.