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Counselor Top 40 Distributors 2024: No. 30 Myron

Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.


Myron

(asi/278980)
Company Snapshot

Revenue figures are in $millions

Previous Rank: 29
2023 Revenue: $74.3 (Estimate)
2022 Revenue: $74.3
Year-Over-Year Difference: 0.0%
2021 Revenue: $74.3
Top Company Officer: Jeff Lederer, CEO
Year Founded: 1949
Headquarters: Maywood, NJ

An investment firm co-led by Power 50 member Jeff Lederer bought Myron last year with the intent of revitalizing the flagging distributorship. While 2023 sales are estimated as flat, Lederer says a retrained sales team, improved tech stack, reimagined customer acquisition strategy, and a focus on serving medium-sized to large businesses is starting to bear fruit: revenue was up year-over-year in Q1 2024. The company also bought a Germany-based distributor in February. “I’m proud of how quickly we turned this business around,” Lederer says. “We’re creating a diamond in the rough. There is so much opportunity.”