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Counselor Top 40 Distributors 2024: No. 39 Genumark

Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.


Genumark

(asi/204588)
Company Snapshot

Revenue figures are in $millions

Previous Rank: 38
2023 Revenue: $44.1
2022 Revenue: $51.4
Year-Over-Year Difference: -14.2%
2021 Revenue: $42.3
Top Company Officer: Mitch Freed, CEO
Year Founded: 1980
Headquarters: Toronto, Ontario
Financials Certified By: Mike Garcia, EVP Finance

A tough economic environment in Canada – including high costs and stubborn inflation – has put downward pressure on end-buyer spending, which led to a 14% revenue drop for Genumark, a Toronto-based B Corp and Counselor Best Place to Work. Still, the company is aggressively expanding its U.S. presence with several high-profile strategic hires, including Johanna Gottlieb (VP of business development), Mandi Rudd (director of new markets) and Alexis Bernard (senior director of business development). In May, Genumark acquired Pathwave, a distributor with locations in Canada and the U.S.