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Counselor Top 40 Distributors 2024: No. 9 Geiger

Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.


Geiger

(asi/202900)
Company Snapshot

Revenue figures are in $millions

Previous Rank: 9
2023 Revenue: $330.3
2022 Revenue: $330.2
Year-Over-Year Difference: 0.0%
2021 Revenue: $260.0
Top Company Officer: Jo-an Lantz, President/CEO
Year Founded: 1878
Headquarters: Lewiston, ME
Financials Certified By: Jo-an Lantz

While Geiger’s sales figures are similar to last year’s, the Lewiston, ME, distributor bolstered its personnel and capabilities in the hopes that it yields more business from big-name customers. It made a handful of acquisitions in the past 12 months: Firebrand Promotions in the U.K., Broadway Marketing in Albany, NY, and O2 Marketing + Design in Pleasant Hill, CA. “In 2023, we continued to expand our global team through strategic acquisitions across the United States and Europe,” says Jo-an Lantz, president/CEO and a Counselor Power 50 member. “This growth positions us more effectively as the distributor of choice for customers with a global presence.”