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Counselor Top 40 Suppliers 2024: No. 10 Sportsman Cap & Bag

Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.


Sportsman Cap & Bag

(asi/88877)
Company Snapshot

Revenue figures are in $millions

Previous Rank: 11
2023 Revenue: $174.1
2022 Revenue: $153.4
Year-Over-Year Difference: 13.5%
2021 Revenue: $121.2
Top Company Officer: Dan Saferstein, President/Owner
Year Founded: 1979
Headquarters: Lenexa, KS
Financials Certified By: Jonathan Saferstein, COO/Owner

The Lenexa, KS-based supplier posted a 13.5% increase in 2023, attributing the growth to the expansion of its collection – such as Infinity Her headwear exclusively for women and a sustainable line from Italian brand Atlantis Headwear (asi/37380). Plus its golf brand, Imperial, became the official headwear of Major League Pickleball. Looking to the future, Sportsman Cap & Bag said it plans to relaunch its in-house Sportsman brand in 2025 with near-shore, quick-turn manufacturing in Mexico.