See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Counselor Top 40 Suppliers 2024: No. 16 Ariel Premium Supply

Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.


Ariel Premium Supply

(asi/36730)
Company Snapshot

Revenue figures are in $millions

Previous Rank: 20
2023 Revenue: $109.4
2022 Revenue: $90.4
Year-Over-Year Difference: 21.0%
2021 Revenue: $61.8
Top Company Officer: Tai Lin & Yuhling Lu, CEO
Year Founded: 1993
Headquarters: Saint Louis, MO
Financials Certified By: Yuhling Lu, CEO

Ariel made a big jump on this year’s list, climbing from No. 20 to No. 16 with 21% growth in promo sales over the previous year. Crossing that $100 million threshold felt especially sweet to co-CEO Yuhling Lu since it coincided with Ariel’s 30th anniversary. So, what worked for the supplier? It dug deeper into drinkware and reaped the benefits, and relied on big sellers like its AeroLoft belt bag. Lu says the top goal of Ariel Premium Supply this year is to expand its collection of sustainable products, “with a focus on FSC, GRS, renewable and recycled materials across multiple product categories.”