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Counselor Top 40 Suppliers 2024: No. 23 Cutter & Buck

Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.


Cutter & Buck

(asi/47965)
Company Snapshot

Revenue figures are in $millions

Previous Rank: 24
2023 Revenue: $74.0
2022 Revenue: $71.0
Year-Over-Year Difference: 4.2%
2021 Revenue: $54.0
Top Company Officer: Joel Freet, CEO
Year Founded: 1990
Headquarters: Renton, WA
Financials Certified By: Dave Santiago, VP, Omnichannel & Corporate Sales

The Renton, WA-based supplier of premium outdoor and corporate apparel increased promo sales by over 4%, thanks to significant growth from its women’s collection and retail e-commerce businesses. Last year the company also promoted Mark Alexander to CEO of its Canadian division. By continuing to expand web stores, Cutter & Buck hopes more distributors will take advantage of direct fulfillment opportunities in 2024.