Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

Cap America

(asi/43792)

A “reduction in market demand” and “increased inventory among competitors” led to a 9.2% revenue decline in 2023 and caused the headwear supplier to drop two spots on the list. This year, however, the Fredericktown, MO-based company is focused on growth, announcing several high-profile promotions and hirings to its sales team, including Craig Wallace as vice president of sales and Lauren Allen as director of sales. Cap America also released its first sustainability report this year. In July the company announced a partnership with fellow Top 40 supplier PCNA (asi/66887) that will help expand Cap America’s presence in the marketplace. Major goals this year include implementing a new ERP system and “removing all pain points so headwear is always the go-to option,” according to CEO Mark Gammon.