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Counselor Top 40 Suppliers 2024: No. 27 Innovation Line

Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.


Innovation Line

(asi/62660)
Company Snapshot

Revenue figures are in $millions

Previous Rank: 29
2023 Revenue: $68.2
2022 Revenue: $62.0
Year-Over-Year Difference: 10.0%
2021 Revenue: $70.0
Top Company Officer: David Kagel, President
Year Founded: 1980
Headquarters: Culver City, CA
Financials Certified By: Andy Quan, CFO

After a tough 2022 (the California-based firm had the steepest decline on last year’s list, falling 13 spots) Innovation Line is back on the plus side and moves up two places. CFO Andy Quan attributes this to multiple factors including improved production times; supply chain continuity; strong inventory reserves; and strategic manufacturing/distribution locations. Senior VP of Sales Chris Hodge adds that the introduction of dye-sub socks, which resonated well across various market segments, contributed to overall sales growth.