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Counselor Top 40 Suppliers 2024: No. 28 Goldstar

Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.


Goldstar

(asi/73295)
Company Snapshot

Revenue figures are in $millions

Previous Rank: 34
2023 Revenue: $65.1
2022 Revenue: $57.0
Year-Over-Year Difference: 14.2%
2021 Revenue: $41.4
Top Company Officer: Heather Smartt, Global Director
Year Founded: 1966
Headquarters: Shelbyville, TN
Financials Certified By: Howard Cubberly

With robust growth of over 14%, Goldstar surges six places on this year’s list. The supplier dove deeper into bags and drinkware by using reclaimed and recycled materials, including its partnership with supplier Ocean Bottle (asi/74713). At the start of the summer, the company announced that global general manager Howard Cubberly was departing and Heather Smartt, who joined the supplier last year as global director of merchandising, would become global head of the firm. The company is eyeing growth of 15% or more in 2024.