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Counselor Top 40 Suppliers 2024: No. 39 OTTO International

Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.


OTTO International

(asi/75350)
Company Snapshot

Revenue figures are in $millions

Previous Rank: 36
2023 Revenue: $49.2
2022 Revenue: $50.0
Year-Over-Year Difference: -1.6%
2021 Revenue: $36.0
Top Company Officer: Razgo Lee, CEO
Year Founded: 1983
Headquarters: Ontario, CA
Financials Certified By: Tina Liu, Marketing Manager

The Ontario, CA-based supplier of blank caps and custom headwear dropped three spots in its second year on the Top 40, with the company noting that out-of-stock inventory was to blame for its revenue decline in 2023. During the pandemic, OTTO International says it was able to gain market share because of robust inventory levels; the challenge going forward, however, is maintaining that edge – partly by building automation strategies to increase efficiency.