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Counselor Power 50 2024: No. 8 Larry Zavadil & Justin Zavadil, American Solutions for Business

Welcome to the 2024 Counselor Power 50 list, which ranks the most influential people in the industry.

Larry Zavadil & Justin Zavadil illustration

#8 Larry Zavadil & Justin Zavadil

American Solutions for Business (asi/120075)

2023 Rank: #9

Larry Zavadil – CEO

Industry Experience: 35 Years

Previous Appearances on Power 50: 18

Justin Zavadil – President

Industry Experience: 27 Years

Previous Appearances on Power 50: 10

After dropping two spots last year, the father-and-son team behind Counselor Top 40 distributor American Solutions for Business are climbing once again, moving up one place on this year’s Counselor Power 50 list. Larry and Justin Zavadil attribute a lot of American Solutions for Business’s esteem in the industry to its employee-owned status. And it’s the connection to the ASB community that feels like the biggest reward to Larry Zavadil.

“As long as we listen to the needs of our customers, care for our employees, and give back within our communities, we will remain the great company we’ve been since 1981,” says Larry, whose company was named a Counselor 2024 Best Place to Work.

Aside from the intangibles, though, the Zavadils continue to point ASB on an upward trajectory. The company grew by 10% in 2023 and is expanding into new areas, including a new Sports Sales division and fostering global business development with the launch of Canadian Solutions for Business. The Zavadils’ international ambitions go far beyond America’s neighbors to the north; ASB has made a robust entrance into the global marketplace, including hosting a contingent of international people at The ASI Show Chicago this past summer, welcoming guests from the EU, U.K. and Turkey, among others.

“I’m really excited for us to explore and expand into these areas as we move forward,” Larry says, “so that we continue to serve the needs of our customers and salespeople.”