Neon is nothing new. Fluorescents have been going in and out of style for decades. Right now, though, these bold tones are definitely having a moment, putting the pop into an outfit’s pop of color. Lily Hunter, product manager for textiles and consumables at Roland DGA (asi/18201), explains how decorators can take advantage of the trend with its Texart fluorescent dye-sublimation inks.

Q: What are the benefits of Roland’s fluorescent dye-sub inks?
Lily Hunter: Like Roland’s other Texart dye-sublimation inks, these are high-quality, high-density inks. When used as spot colors, or blended with processed colors, they allow you to create hundreds of new colors that can’t be produced with standard processed colors alone. The color configuration for Roland’s new Texart fluorescent inks is CMYKOrViFpFy. The colors they create can be bright and vivid or soft and pastel. In addition to our fluorescent inks, we also offer the Roland DG Fluor Color Chart, which is compatible with Adobe Illustrator and CorelDRAW. This chart makes it easy for designers to click and choose specific colors during the design phase and achieve those colors after the sublimation/production process.

Q: What kinds of designs work best with these inks?
LH: Fluorescent inks are quite versatile. You can create bold designs using all of the fluorescent colors, or you can use them as accents for apparel, décor and soft signage.

Q: Who would buy designs using fluorescent inks?
LH: Fluorescent colors are currently very popular in sportswear. Many sports teams are incorporating the bright, eye-catching colors as part of their uniforms. These colors are also popular for rugs, curtains, cushions and other types of interior décor, especially among teens and young adults. They’re perceived as bright and fun colors that help liven-up indoor environments. Some people like using fluorescent inks in soft signage and décor that can be activated with special lighting to produce a variety of special effects. While fluorescent inks deliver a wow factor that really makes a statement, they’re not used exclusively for fashion – they can also serve a practical purpose. For example, they’re often employed in safety gear to ensure maximum visibility.

Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.