A recent Glassdoor survey found that 76% of recruiters say struggling to find qualified candidates is their top complaint.

1. Create an incentive program that rewards employees for referring high performers to your company. You can incent with gift cards, cash or time off.

2. Bring on interns each semester who possess specific skill sets you’re looking for, like social media savviness. Also, visit local colleges to guest speak, run workshops and attend career days. This college pipeline can be a major talent boost for your firm.

“It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.” Steve Jobs, former Apple CEO

3. Develop a consistent scoring process for judging potential hires. “Utilizing a scoring system to review candidates objectively after the fact is a great way to find the best fit and remove personal bias,” says Tiffany Gearhart, a recruiting specialist at firm AIRS.

4. Make sure a candidate’s personality matches your culture. “A behavioral and cultural match is just as important to the success of the right candidate,” Gearhart says.

5. Follow your instincts. If you’re drawn to a certain candidate, it’s likely your customers will like that person too.