Print-on-demand e-commerce platforms Printful and Printify have merged, in a move that the companies say will open new prospects for accelerated growth for both companies and offer millions of customers broader opportunities to develop their online businesses. Financial terms of the deal weren’t released, though the companies made the merger announcement with the support of shareholders and approval of regulatory authorities.

Lauris Liberts (left), co-founder and chairman of Printful, and Jānis Berdigans, founder and executive chairman at Printify, say their two companies are complementary and that the merger will unlock broader opportunities for their customers.

The companies note that the platforms will continue to operate as separate brands.

“This is an exciting moment for everyone,” said Alex Saltonstall, CEO of Printful, which is headquartered in North Carolina. “Printify is a business that we have long respected, and I believe that there is a natural fit between the two companies.”

He added that company culture is similar at both firms and their “businesses are even more complementary than we initially believed.”

Printful and Printify together serve thousands of clients, allowing them to create and sell custom products online. The merger will provide e-commerce sellers with the strengths of Printful’s in-house production facilities and Printify’s network of more than 85 third-party production partners, according to the companies.

“Our combined company will give our merchants more: more top-quality products, more places to sell, more innovative solutions, and more growth and profit,” said Anastasija Oļeiņika, CEO of Printify, which was founded in Riga, Latvia, but later headquartered in San Francisco. “We’re also going to be able to provide best-in-class learning, talent density and development opportunities for our teams.”

She added that the merger will help crystallize Latvia’s position as a tech and entrepreneurial hub, giving them “the platform to be a destination for top talent from around Europe and the world.”

The co-founders of both companies view the merger as the next logical step in their development.

“Printful has been on an exciting journey for over 10 years now, and it’s fantastic to be moving to the next stage of our journey through a merger with Printify,” said Lauris Liberts, co-founder and chairman of Printful.

Added Printify Founder and Executive Chairman Jānis Berdigans: “We have always been focused on driving Printify toward its full potential, and Printful is the perfect partner to allow us to achieve that.”

Founded in 2013, Printful got its start by providing production and fulfillment services to small- and medium-sized businesses. It later expanded into serving the direct-to-consumer market and large enterprise clients. The company has scaled its own on-demand production facilities across multiple continents – including a fulfillment center in Riga. Printful said it fulfills more than 1 million items a month.

Printify, started in 2015, is focused on serving individual entrepreneurs and small- and medium-sized businesses. The company has generated more than 60 million orders fulfilled by the more than 85 print houses that make up Printify’s trusted global network.