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Counselor 2024 Best Places to Work: #62 – Brand Fuel

Find out what makes this distributor a top industry workplace.

BrandFuel logo

Company Size: Medium (26-100 employees)
Category Ranking: 30 (out of 35 medium companies)
Overall Ranking: 62 (out of 75 companies)
Location: Raleigh, NC & Virginia Beach, VA
Year Founded: 1998

Ingredients for a Best Place to Work: Brand Fuel (asi/145025) Co-President Danny Rosin says the company’s B Corp certification “has become a guidepost for everything” and informs the distributor’s responsible sourcing efforts, hiring practices and everything in between. Adds Rosin, who helms the company’s Raleigh office: “The mixture of effort, education, dedication, patience, consistency, humility, focus, making hard but important choices and even having some fun is why we’re a decent place to hang your embroidered work hat.”

BrandFuel employee collage

Fellow Co-President Robert Fiveash (Rosin’s best friend since high school and partner-in-crime, not unlike The Rolling Stones’ Keith and Mick origin story), credits the distributor’s “talented, caring staff” for defining the company’s culture. “They’re dedicated, welcoming, kind, optimistic, irreverent, learning-focused, creative, team- and solution-oriented and so much fun,” says Fiveash, who’s based in Virginia Beach. “Managers try to instill a philosophy of ‘empower and inspire’ versus ‘command and control.’ We engender a creative, fast-paced environment where quality work is respected, and a sense of community and reciprocity is nurtured in almost everything we do.”

Top Attributes

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Skill Development

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Flexible Work Arrangements

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Alignment With Company Goals

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Team Cooperation

Top Benefits & Perks: The list is long: Healthcare for everyone, Valentine’s Day off, flexible working hours, PTO for volunteer time, back-up support so staff can have real vacations, “wacky and meaningful” wellness events, concert tickets, continuing education, periodic free lunches and potluck-style events, adult beverages in company fridges, “best attitude” and “going the extra mile” recognition, Halloween at The Waffle House and unlimited self-promos.

Three Words That Describe Brand Fuel

Original
Caring
Fun