Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

HALO Branded Solutions (asi/356000)

Led by Marc Simon, Counselor’s Person of the Year, HALO is the talk of the promo sector because of its sheer number of recent purchases. Deals for CSE and Sunrise Identity have helped more than double HALO’s sales since 2016.

Previous rank: 3

2018 Revenue: $605.0 F

Headquarters: Sterling, IL

Year founded: 1952

Ownership: Private

Top officer: Marc Simon

All revenue figures shown in $millions
C = calendar year
F = fiscal year
NR = not ranked