Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

Proforma (asi/300094)

Following a two-year stretch of flat sales, Proforma bounced back in 2018 as revenue pushed closer to $400 million. The firm expects stronger growth as its owners leverage a new business management platform.

Previous rank: 4

2018 Revenue: $378.8 C

Headquarters: Independence, OH

Year founded: 1978

Ownership: Private

Top officers: Greg and Vera Muzzillo

All revenue figures shown in $millions
C = calendar year
F = fiscal year
NR = not ranked