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Top 40 Distributors 2020: No. 10 AIA Corporation

Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

AIA Corporation (asi/109480)

With a new CEO installed this year, AIA increased its sales by 12.6% and had an 8% profit margin in 2019. With an overall five-year growth rate of 30%, the company points to its “addition of key distributors and affiliates and commitment to support their growth” as one of the reasons for the rise, as well as the launch of the company’s tech platform, Experience AIA.

Previous rank: 13

2019 Revenue: $210.7 C

Headquarters: Appleton, WI

Year founded: 1981

Ownership: Private

Top officer: Nancy Schmidt


All revenue figures shown in $millions

C = calendar year
F = fiscal year
NR = not ranked