July 22, 2020
Top 40 Distributors 2020: No. 17 Safeguard/Deluxe
Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.
Safeguard/Deluxe (asi/316203)
Even though it fell one spot on the list, Safeguard still grew its sales by 7.5% last year and has achieved an annual growth rate of 21.3% over the last five years. The company has consciously shifted from aggressive expansion through acquisition to a more sustainable plan focusing on organic growth.
Previous rank: 16
2019 Revenue: $136.0 (estimate with guidance)
Headquarters: Dallas, TX Shoreview, MN
Year founded: 1916
Ownership: Public
Top officer: Barry McCarthy