July 22, 2020
Top 40 Distributors 2020: No. 2 HALO Branded Solutions
Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.
HALO Branded Solutions (asi/356000)
Continuing its strategy of acquiring high-profile, well-respected industry companies, HALO purchased three last year, including VA-based Boost Promotional Branding. Early this year it acquired NY-based Top 40 distributor Axis Promotions – which had promo sales of just over $52 million in 2019. Due to these strategic selections, HALO grew sales by 30% last year and boasts an average annual five-year growth rate of 25%. This year the company is aiming for “successful integrations of new technology that will better serve clients and account execs by improving efficiency in processes.”
Previous Rank: 3
2019 Revenue: $787.0 C
Headquarters: Sterling, IL
Year founded: 1952
Ownership: Private
Top Officer: Marc Simon