July 22, 2020
Top 40 Distributors 2020: No. 4 Proforma
Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.
Proforma (asi/300094)
One of the few women-owned businesses on the Top 40 list, Proforma had a notable year of growth with a 32.3% increase in sales, which the company attributes to “increasing profitability by increasing efficiency” with its new business management technology platform, ProVision. Relatedly, Proforma saw a record 130 franchisees reach its Million-Dollar and Multi-Million Dollar Club, and the company also launched its ProGlobal Network, which offered affiliates access to top overseas suppliers to facilitate their global growth.
Previous rank: 6
2019 Revenue: $501.0 C
Headquarters: Independence, OH
Year founded: 1978
Ownership: Private
Top officers: Vera & Greg Muzzillo