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Top 40 Distributors 2020: No. 5 BDA

Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

BDA (asi/137616)

Though its attempted acquisition of fellow Top 40 distributor BrandVia Alliance failed to come to fruition in September, BDA’s sales grew 15.7% from ’18 to ’19 and its five-year average annual growth rate was 14%. The firm, with a large footprint in the global market due to its U.K. business, continued to dominate in the sports promotions and licensing business.

Previous rank: 5

2019 Revenue: $494.0 C

Headquarters: Woodinville, WA

Year founded: 1984

Ownership: Private

Top Officer: Jay Deutsch


All revenue figures shown in $millions

C = calendar year
F = fiscal year
NR = not ranked