Counselor’s exclusive ranking of the suppliers with the most revenue in the promo products market.

SanMar (asi/84863)

With specific guidance on its financials from the company’s leadership, SanMar becomes the first company in the industry to crack the $2 billion mark, landing it firmly in the #1 spot on the list. With Jeremy Lott formally taking the reins of the company’s management from his father, Marty, the company has expanded its commitment to social and product compliance, ethical sourcing, top-level tech, design trends and product offerings, as evidenced by its partnerships with Carhartt and, most recently, Allmade.

Previous rank: 2

2019 Revenue: $2,400.0 F (estimated with guidance)

Headquarters: Issaquah, WA

Year founded: 1971

Ownership: Private

Top officer: Jeremy Lott

All revenue figures shown in $millions
C = calendar year
F = fiscal year
NR = not ranked