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Top 40 Suppliers 2020: No. 12 The Magnet Group

Counselor’s exclusive ranking of the suppliers with the most revenue in the promo products market.

The Magnet Group (asi/68507)

With year-over-year growth in line with the industry average, Magnet has an overall five-year growth rate of 29%. Partnering with another European company – first Italy’s Castelli line of diaries and journals and in 2019, Germany’s Senator pens for a curated line available to Magnet’s 22,000 clients, the company has significant customer loyalty, the majority of whom have named Magnet the winner in Counselor’s Distributor Choice Awards in the Magnet category for 20 consecutive years. In 2019, Magnet was named to Counselor’s Best Places to Work list based on employee voting.

Previous rank: 12

2019 Revenue: $121.4 C

Headquarters: Alpharetta, GA

Year founded: 1985

Ownership: Private

Top officer: Bill Korowitz


All revenue figures shown in $millions

C = calendar year
F = fiscal year
NR = not ranked