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Top 40 Suppliers 2020: No. 21 Ariel Premium Supply

Counselor’s exclusive ranking of the suppliers with the most revenue in the promo products market.

Ariel Premium Supply (asi/36730)

With 16.5% year-over-year growth and a five-year overall growth rate of 115%, Ariel continues its upward trajectory due to, as the company says, its “expansion of new products and production capacity, plus small increases from tariffs” and plans to continue developing and introducing retail-inspired brands and expanding its capacity, evidenced by its opening of a West Coast facility in April of ’19.

Previous rank: 23

2019 Revenue: $71.3 C

Headquarters: St. Louis, MO

Year founded: 1993

Ownership: Private

Top officers: Yuhling Lu & Tai Lin


All revenue figures shown in $millions

C = calendar year
F = fiscal year
NR = not ranked