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Top 40 Suppliers 2020: No. 22 Innovation Line

Counselor’s exclusive ranking of the suppliers with the most revenue in the promo products market.

Innovation Line (asi/62660)

Year-over-year growth of more than 10% fueled Innovation Line’s ascent of six places up this year’s Top 40 rankings. The firm says new products, entering new markets, an enhanced experience for users on its website and system integrations all helped spur the revenue rise. Between 2014 and 2019, Innovation Line’s sales shot up 190% overall.

Previous rank: 28

2019 Revenue: $61.8 C

Headquarters: Los Angeles, CA

Year founded: 1980

Ownership: Private

Top officers: Eddie Blau & David Kagel


All revenue figures shown in $millions

C = calendar year
F = fiscal year
NR = not ranked