Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

Geiger (asi/202900)

Geiger’s revenue retreated nearly 13% in 2020, a consequence of COVID-caused event cancellations, weaker sales in the education and hospitality markets, and other factors. Even so, the firm believes double-digit sales growth is within reach for 2021. Part of that growth could come through acquisition – an area Geiger has remained aggressive in. This March, it purchased Five Thousand Forms, which is now named Give Me Five – A Geiger Company.

Previous Rank: 8

2020 Revenue: $206.0

All revenue figures shown in $millions