Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

Innovation Line (asi/62660)

Already offering hand sanitizer, gaiters and other PPE before the pandemic, Innovation Line was well positioned to capitalize on last year’s demand. It showed – the Los Angeles-based supplier increased sales by nearly 7%, with over 40% of its revenue stemming from PPE. The company’s many goals for 2021 include continued sales expansion with PPE and core categories, new market penetration, an enhanced website user experience and system integration.

Previous Rank: 22

2020 Revenue: $66.0

All revenue figures shown in $millions