Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

World Emblem (asi/98264)

A newcomer to the Top 40, the apparel decoration powerhouse pivoted heavily into PPE last year, launching a line of masks and gaiters with specialized decoration services for each. Thanks to the initiative, the measures contributed to an 11% increase in sales. In addition, World Emblem says it’s added 200 employees to its Houston, Atlanta and Mexico facilities in the last 14 months. The company also diversified its client base, with a full e-commerce site to make finished products available to anyone. And lest anyone think its new offering is just a flash in the pan, World Emblem will continue its new focus on PPE with a 500,000-square-foot buildout of its Mexico facility to help accommodate a five-year contract that, according to the company, “will revolutionize the medical-grade mask industry.”

Previous Rank: NR

2020 Revenue: $50.0 (Fiscal)

All revenue figures shown in $millions