Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

Hit Promotional Products (asi/61125)

Hit was at the forefront of the industry’s pivot to PPE, winning the 2021 Counselor Distributor Choice Award for health and safety items. PPE and hand sanitizer accounted for nearly 14% of the company’s sales last year, and it helped cushion a down year in sales as revenue fell by over 10%. There was movement at the top of the organization as well: President C.J. Schmidt added CEO to his title, while Eric Shonebarger, formerly Hit’s CIO, is now the company’s chief operating officer.

Previous Rank: 6

2020 Revenue: $442.6

All revenue figures shown in $millions