Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

Koozie Group (asi/40480)

Formerly known as BIC Graphic North America and officially rebranded this past January, Koozie Group maintains its ranking from last year despite its revenue declining 18% due to COVID-driven volume loss in sales. Koozie did make industry headlines in late 2020 when it acquired former Top 40 supplier IMAGEN Brands, a firm that Counselor estimates had a 2020 revenue decline of 20% to $46.64 million. Without the acquisition, Koozie’s sales would have come in at just over $208 million – a decline of 32.8% from 2019. In 2021, Koozie predicts total company revenue will hit $329 million, which would surpass pre-COVID sales of $310 million in 2019.

Previous Rank: 7

2020 Revenue: $255.0

All revenue figures shown in $millions