Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

Next Level Apparel (asi/73867)

Estimated guidance has sales falling 12.5% for Next Level in 2020. The company produced masks for the U.S. government and softened the decline with a strong inventory position and robust sales of its sueded collection. The supplier’s leadership underwent a shakeup: CSO Mark Seymour left in May 2020; Randy Halles and Jason Buchanan joined as co-CEO and president of sales, respectively; and founder and CEO Joe Simsolo will be transitioning out of day-to-day management this year.

Previous Rank: 8

2020 Revenue: $199.8 (Estimate with guidance)

All revenue figures shown in $millions