Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

Nadel
(asi/279600)

With sales up almost 45%, the newly-rebranded, Los Angeles-based Nadel significantly rebounded from its COVID-driven losses in 2020. Led by Craig Nadel -- whose uncle, Jack Nadel, founded the venerated industry distributor 70 years ago -- and Debbie Abergel, the company’s chief strategy officer, the company recently undertook a complete rebrand to better reflect its focus on quality, creativity, global expertise and the next generation of brand consultants. With offices throughout the U.S., as well as in Canada, London, Sydney and Hong Kong, and clients like Meta, Netflix and Tesla, Nadel sharpened its ability to create boutique, retail-level kitting, leaning in to locally-sourced, ethically- and sustainably made items, building a following among younger buyers.  

All revenue figures shown in $millions