Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

Deluxe/Safeguard
(asi/316203)

The Dallas-based dis­tributor attributed a 7.1% revenue loss to PPE sales drying up last year, dropping the company one place on this year’s Top 40 list. 2022 has been off to a strong start, with Deluxe named one of America’s most trust­worthy companies by Newsweek in April. The company also announced a multiyear contract with Porsche North America to pro­vide the car brand with promotional solutions. And the sixth and final season of its Small Business Revolution series, airing on Hulu, was nominated for a Daytime Emmy.

All revenue figures shown in $millions