Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

Stran Promotional Solutions
(asi/337725)

Stran listed as a pub­licly traded company in late 2021 (trading on the NASDAQ under the ticker symbol STRN) and ultimately raised $42.4 million. The com­pany followed that up with the early 2022 acquisition of GAP Pro­motions (asi/199882), a distributorship whose clients include house­hold names in the adult beverage industry, such as Molson Coors. Still, Stran dropped two places on this year’s Top 40 after it eked out a less than 1% annual sales increase. Execu­tives say the near flat performance was still an achievement, as it came despite the loss of $14 million in revenue that occurred following the conclusion of a once-in-10-year program for the U.S. Census. Declin­ing PPE sales also didn’t help. While Stran posted a loss amid heavy expenses tied to listing publicly, the GAP acquisition and other factors in Q1 2022, the firm increased sales 62.5% in the quarter. Company leaders believe more revenue gains – and strong profitability – lie ahead.

All revenue figures shown in $millions