Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

HH Global
(asi/168860)

The global marketing company that acquired former Top 40 distributor InnerWorkings in late 2020 had a strong year, growing its promo revenue by over 22%. (All of the company’s promotional products revenue is billed through its North American office.) HHG credits acquisitions and continued growth for the sizable leap. Last September, the company acquired Noosh, a marketing technology company that allows HHG to offer self-serve and hybrid solutions to clients. And the month before, it acquired Adare International, a U.K. creative agency that allows greater reach into European and Latin American markets.

All revenue figures shown in $millions