Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

SanMar
(asi/84863)

Despite supply chain and inven­tory challenges, SanMar capital­ized on increasing demand and grew annual sales more than 25% in 2021. Promo’s apparel jug­gernaut, which remained the industry’s only multibillion-dollar company, intensified efforts on sustainability through internal initiatives aimed at reducing envi­ronmental impact and by releasing a carbon neutral apparel collec­tion. Meanwhile, the Issaquah, WA-based firm entered the health­care apparel market through a partnership with scrubs maker WonderWink, and also named The North Face alum Steve Cuthbert to the pivotal position of VP of sales, replacing the retiring Dan Tushar. And just in June, SanMar joined Vice President Kamala Harris’ “Call to Action” initiative to promote economic opportunity in Central America; so far the broad effort has attracted $1.9 billion in private-sector investments.

All revenue figures shown in $millions