Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

Sun Coast Merchandise Corporation/Sunscope
(asi/90075)

The Los Angeles-based supplier experienced the greatest sales percentage decrease of any company on this year’s list, with revenue declining 41% in 2021. It came as no shock to COO Dilip Bhavnani and other company leaders, who predicted as much after deriving over 80% of 2020 sales from PPE. (Last year, 11% of sales came from PPE.) Sunscope labeled its 2021 results “a return to normalcy,” even as the company bested its 2019 haul by $14.5 million, and is looking in 2022 to increase its programs with more key distributor partners.

All revenue figures shown in $millions