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Top 40 Suppliers 2022: No. 5 Hit Promotional Products

Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

Hit Promotional Products
(asi/61125)


Experiencing a slight drop in sales from its 2020 numbers, Largo, FL-based Hit – run by CEO CJ Schmidt – is nonetheless one of the most resilient companies in the Top 40. Despite weathering COVID-driven staffing shortages and inventory deficits, Hit rebounded, being named the Supplier of the Year by HALO Branded Solutions, the #1 distributor in the industry no less, in January. Schmidt continues to hire and promote top industry leaders, and ramp up investments in automated processes and equipment to bolster its strategic plan to be the one-stop-shop for industry distributors looking for the hot, new products, readily available with deep inventory, at an affordable price.

Previous Rank: 5

2021 Revenue: $433.8

All revenue figures shown in $millions