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Top 40 Suppliers 2022: No. 8 HPG

Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

HPG
(asi/61966)


HPG increased sales 1.7% in 2021 thanks to organic growth and additional business that came on the books from the acquisition of Webb Company, which HPG rebranded to Mixie. Despite the sales gain, revenue remained about $33 million below the last full pre-pandemic year of 2019. HPG also saw the departure of Chief Development Officer Jason Lucash, who’d led an overall rebrand for HPG and launched the popular food gift line Batch & Bodega. Still, HPG is forecast­ing a big 2022, project­ing that sales will rise about 18% and match or surpass 2019’s lev­els. The firm is helping fuel the anticipated growth with innovative technology offerings, including the Pinter­est-like Storyboard+. The tool empowers users to upload a logo and see it virtually decorated – in an instant – onto an array of desired products, which are featured in attractive images on a digital storyboard.

Previous Rank: 10

2021 Revenue: $172.7

All revenue figures shown in $millions