July 26, 2023
Top 40 Distributors 2023: No. 14 Nadel
Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.
Nadel
(asi/279600)
Company Snapshot
Revenue figures are in $millions
Previous Rank: 16
2022 Revenue: $210.0
2021 Revenue: $167.4
Year-Over-Year Difference: 25.4%
2020 Revenue: $116.4
2019 Revenue: $154.9
Top Company Officer: Craig Nadel, CEO
Year Founded: 1953
Headquarters: Culver City, CA
Financials Certified By: Marco Icardo, CFO
A companywide rebrand last year (changing its name from “JNI” to “Nadel”), along with upping its already robust commitment to both internal sustainability practices and the eco-minded, ethically and locally sourced products it curates for its award-winning self-promotion campaigns, allowed Nadel to enjoy 25.4% growth last year, inching the company closer to the top 10. The company’s two Counselor Power 50 members, President/majority owner Craig Nadel and Chief Strategy Officer Debbie Abergel (the 2022 Counselor Woman of Distinction) are not only working to reinvent and reinvigorate the company, but to mentor the next generation of leaders within it.