July 26, 2023
Top 40 Distributors 2023: No. 19 AIA Corporation
Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.
AIA Corporation
(asi/109480)
Company Snapshot
Revenue figures are in $millions
Previous Rank: 17
2022 Revenue: $154.9
2021 Revenue: $124.7
Year-Over-Year Difference: 24.3%
2020 Revenue: $145.9
2019 Revenue: $210.7
Top Company Officer: Nancy Schmidt, CEO
Year Founded: 1998
Headquarters: Appleton, WI
Financials Certified By: Brian P. McGinnis, SVP, Finance & Business Services
A thriving community, growth and collaboration are the primary reasons for the 24% sales uptick the Appleton WI-based firm had last year. Almost 80% of its owners saw YOY growth in 2022 and AIA accepted 13 new business units too. Says VP of Marketing Stacy Price: “We proactively partnered with our preferred suppliers to help navigate supply chain-related issues early in 2022, clearing the path for our owners to focus on their customers and selling.” An emphasis on differentiated, self-sustaining technology and a marketing transformation are goals for 2023.