July 26, 2023
Top 40 Distributors 2023: No. 2 HALO Branded Solutions
Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.
HALO Branded Solutions
(asi/356000)
Company Snapshot
Revenue figures are in $millions
Previous Rank: 1
2022 Revenue: $1,007.0
2021 Revenue: $822.0
Year-Over-Year Difference: 22.5%
2020 Revenue: $765.7
2019 Revenue: $787.0
Top Company Officer: Marc Simon, CEO
Year Founded: 1952
Headquarters: Sterling, IL
Financials Certified By: Terry McGuire, Senior VP
Though it drops from the number-one spot it occupied for the past two years, HALO is among the first two Top 40 distributors ever to generate $1 billion in annual sales. The Sterling, IL-based company achieved a 22.5% year-over-year revenue increase in 2022 through adding new customers and robust organic growth, along with the high-profile acquisition of former Top 40 distributor BrandVia (asi/145037) in May 2022.
Led by CEO Marc Simon, a perennial member of Counselor’s Power 50, HALO made significant strides on ESG efforts. Highlights included increasing diversity spend by 14% over the previous year and committing to the Science Based Targets initiative (SBTi) to reach Net Zero emissions by 2040.